ASEAN's Largest Dedicated Food & Beverage Showcase


Food Japan 2016, previously known as Oishii Japan, was the fifth edition organized by the Food Japan Executive Committee and managed by MP Singapore Pte Ltd. Held from 27 – 29 October at Suntec Singapore, Hall 401 and 402, Food Japan opened with a bigger and better showcase to inspire visitors to get Healthy, Innovative and Productive.

The three-day event was an all-encompassing showcase of food, drinks and related equipment and machinery from all over Japan. The show catered to F&B professionals, chefs, restaurateurs, hoteliers, importers and distributors, retailers as well as new business owners and investors in the food industries.

As a newly rebranded event, Food Japan 2016 faced the challenge of getting its previous fan base to be cognizant of the name change, and making them aware of the fact that "Oishii Japan" and
"Food Japan" were one and the same.

On the digital front, social media campaigns were conceptualized and executed to promote activities within Food Japan 2016. Supported by e2i, the Masterclasses and Workshops focused on education and were available for trade and public visitors to participate in. Promotion was done via Facebook and Instagram advertising for seats to be pre-booked. These campaigns were targeted at the food and beverage professionals.

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