The World’s Largest Textile & Garment Machinery Exhibition
ITMA is the world’s largest and most established textile and garment machinery exhibition. Over the years, it has been a catalyst for change and competitiveness for the industry. The MP Group was appointed Organiser of ITMA 2011 Barcelona and ITMA 2015 Milan, after successfully
organising ITMA ASIA in Singapore in 2001 and 2005, and co-organising in Shanghai from 2008 to 2016. ITMA 2015 hit a new milestone with the strongest participation in 64 years, attracting the largest number of exhibitors since the show’s launch in 1951.
Working on an exhibition with multiple stakeholders posed a challenge
due to differing opinions, priorities and agendas.
To overcome these challenges, the MP team made sure they understood all the different points of view and made balancing the varying requirements and concerns a priority. Another challenge was the need to increase awareness that technical textile solutions were very much a part of the total solution offered as the industry tended to associate ITMA with just textile machinery. To address this, a focused marketing campaign was put in place.
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