Singapore's Largest Pet Fair!
Developed and organized by MP Singapore, Pet Expo 2017 is Singapore’s Largest Pet Fair. Spanning 5,500 square metres across Singapore Expo Hall 7 from 14 – 16 April 2017, Pet Expo 2017 placed a renewed focus on outreach, education and fun! The event was extremely well received as pet lovers came together for a day of fun-filled activities.
This 4th edition, Pet Expo brought in fish related activities to the exhibition in response to the increasing popularity of aquatic animals as pets in Singapore. Supported by the Agri-Food and Veterinary Authority of Singapore (AVA), Pet Expo 2017 also partnered with 15 animal welfare organizations to promote adoption of animals and responsible pet ownership.
Digital engagement was the name of the game as the team focused on leveraging Pet Influencers, Social Media, Customer Service Interaction and Meet-and-Greets.
For exposure, popular influencers in the pet community were invited to do an Instagram Takeover on the Pet Expo Instagram account. This gave audiences the opportunity to get a more in-depth behind-the-scenes experience of the event through the eyes of their favourite personalities, followed by real life meet-and-greets at the Expo itself. This unique engagement attracted the attention of both the traditional and digital medias which resulted in media coverage that exceeded expectations.
Check out some of the show highlights below!